Title: Riverside Credit Union Case
Contents
1. Executive Summary
2. Questions and Answers
i. Compare the segmentation done in Exhibit 2 to the customer profitability of Exhibit 1 focusing on what are the advantages of this segmentation. What does the segmentation tell us that profitability does not?
ii. What further detail would you like to have on each segment and how would you propose to get this information?
3. Look at each segment, give each a priority ranking (high, med, low) & recommend a strategy for each.

Word count (excluding references): 1,042 (3.47 pages)

Key source:
Schulz, J, & Cunningham, P. (n.d.). Riverside Credit Union.