Title: Cost of Customer Acquisition and Lifetime Value of Customers: Phonebloks Case

Contents

1. Cost of Customer Acquisition (COCA): An introduction is provided by the author

i. Initial Cost of Acquiring Customers

ii. Cost of Acquiring Customers over Time

iii. Market Penetration

2. Lifetime Value of Customers: An introduction is provided by the author

i. Business Model

ii. Pricing Assumption

iii. LVT Calculation

Word count: 1,316 (4.39 pages)