Loading... Please wait...
Contents
1. The case is: Johnson, A., & Dudo, L. (2011). Canadian Breast Cancer Foundation: Corporate sponsorship choices. Richard Ivey School of Business Foundation, 2011, 1-14.
2. Introduction
3. What company (or companies) do you propose that the Foundation partner with? Explain why.
a. Which proposals are most lucrative for the Foundation?
b. What are the risks and benefits associated with each proposal?
4. What are the challenges for the Foundation going forward?
4a. How can these challenges be overcome?
4b. What can CBCF do to strengthen the relationships with its corporate sponsors?
Word Count (Excluding the Answers): 1,191 (3.97 Pages)