Title: Cervus Equipment Corporation: Strategic Growth Recommendations

Contents

The case mainly concentrates on strategic analysis and a set of strategic growth recommendations for Cervus Equipment Corporation as they consider their options to achieve their ambitious goal of posting $2.5 billion in revenue by the year 2018. The case is mainly based on the below article:

Doiron, D.J. & Schryer, D. (2013). Cervus Equipment Corporation: Harvesting a New Culture. Richard Ivey School of Business Foundation, 2013-

         09-27, 1-18.

 1. Introduction

2. Agriculture: A Growth Industry

3. Commercial and Industrial Equipment

4. Internal Challenges

5. Operational Performance

6. International Expansion

7. Competitors

8. The Dealership of the Future

9. The Next Phase of Growth

Number of pages: 4,552 (15 pages)