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  Chapter 11: Got Audio? (Audio Sharing): Safko, L. (2010). The social media bible: Tactics, tools, and strategies for business success. Hoboken, NJ: John Wiley & Sons.

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  Gains and Shortfalls of Emergence of New Media in Canada: Gasher, M., Skinner, D., & Lorimer, R. (2012). Mass communication in Canada. Don Mills, ON: Oxford University Press.

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