Environmental Scan: Sony Company

Contents

1. Threats

i. Social Trends

ii. Technology Developments

iii. Economic Factors iv. Political/ Regulatory Elements

2. Opportunities i. Demographic Shifts ii. Cultural Trends

3. Discuss the primary competitive issues and the significant trends within electronics industry. Categorize them as Opportunities or Threats for Sony Company. i. Opportunities ii. Threats

4. Discuss the Strengths or Weaknesses of our firm’s ability to respond to or leverage these trends and issues. Support your comments with specific examples. i. Strengths ii. Weaknesses

5. Provide a BCG matrix for the primary product lines for Sony Company and relative contribution of each line to the competitive Sony Company's revenue

6. Summarize key points from the scan and make recommendations for Sony Company

Word count: 2,567 (8.56 pages)