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New E-content
Describe how a gray market might develop for a product like Benchmade knives. What factors might lead to the development of a gray market and how could the company defend itself against grey marketers?
Product Description
Benchmade, IKEA (Saudi Arabia), Colliers International (Saudi Arabia), and Nike Companies
Contents
a) Brief definition of Benchmade Company
b) Describe how a gray market might develop for a product like Benchmade knives. What factors might lead to the development of a gray market and how could the company defend itself against grey marketers?
c) What are the attributes of global brands according to Day and Reibstein? Do you agree with their conclusion that only a few brands exist?
d) Compare two different global retailers operating in your country (IKEA Saudi Arabia and Colliers International Saudi Arabia) and describe their competitive strategy
e) Describe the advantages and disadvantages of direct versus indirect distribution channels. How does Nike distribute its products internationally?
Number of words: 1, 169 (3.9 pages)