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13. What is sales promotion? 14. What are the various media types? Kotler, P., & Keller, K. L. (2011). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

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Title: Sales Promotion and Media Types

Contents

13. What is sales promotion?

14. What are the various media types?

Word count: 268

The only source used is indicated below:

Kotler, P., & Keller, K. L. (2011). Marketing management (14th ed.). Upper Saddle River, NJ:  Pearson Prentice Hall.


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