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Chapter 5: The World on Web Pages. On websites, conversion occurs when a prospective customer takes the marketers’ expected action. Safko, L. (2010). The social media bible: Tactics, tools, and strategies for business success. Hoboken...

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Title: Chapter 5: The World on Web Pages

Contents

1. Author discusses one point from Chapter 5 of the text below. The point is that on websites, conversion occurs when a prospective customer takes the marketers’ expected action.

Safko, L. (2010). The social media bible: Tactics, tools, and strategies for business success. Hoboken, NJ: John Wiley & Sons.

2. Author discusses why they found the point interesting

3. Author identifies questions that came up when reading chapter 5 and explains why they asked the questions  

Word count: 347

 

 


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