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- How can a company manage a negative country-of-origin perception? What are the opportunities associated with a positive country of origin? Discuss some examples of negative and positive country of origins. Is there a difference in customer perception
How can a company manage a negative country-of-origin perception? What are the opportunities associated with a positive country of origin? Discuss some examples of negative and positive country of origins. Is there a difference in customer perception
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Title: How can a company manage a negative country-of-origin perception? What are the opportunities associated with a positive country of origin? Discuss some examples of negative and positive country of origins. Is there a difference in customer perception between country of origin of brand and country of origin of manufacturing/assembly?
Number of words: 620 (2 pages)