Title: Part 1: Please Highlight in Bold Dark Color

Contents

1) American society is shifting from a mass culture in which many consumers share the same preferences to a diverse culture in which consumers have almost an infinite number of choices. True / F

2) Habitual decision-making is the lowest order of buying decision-making. True/ F

3) The success of a positioning strategy hinges on the marketer's ability to convince the consumer to consider its product within a given category. True / F

4) Once a culture is established it doesn't change. An apparent change in a culture is simply the emergence of a new culture. T/ False

5) Hofstede's Dimensions of National Culture organizes cross-cultural values based on power distance, individualism, masculinity, uncertainty avoidance, long-term orientation, and indulgence. True / F