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  Chapter 38: Analyze Your Existing Media: The basic change in power is shifting the power of business messaging and news and advertising agencies to the hands of cyber-citizens.Safko, L. (2010). The social media bible: Tactics, tools, and strategies.

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  Gamification is currently a very trendy topic. Briefly describe how this class may be ‘gamified’. Would this encourage student participation and involvement or would you seek out a class that uses a traditional marking system?

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