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  Chapter 38: Analyze Your Existing Media: The basic change in power is shifting the power of business messaging and news and advertising agencies to the hands of cyber-citizens.Safko, L. (2010). The social media bible: Tactics, tools, and strategies.

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  Poem Explication: “I Look into My Glass” by Thomas Hardy: Form of the Poem, Speaker, Tone of the Poem, Development/Association, Title of the Poem, Language Use, and Imagery and Figurative Language

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