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Chapter 38: Analyze Your Existing Media: The basic change in power is shifting the power of business messaging and news and advertising agencies to the hands of cyber-citizens.Safko, L. (2010). The social media bible: Tactics, tools, and strategies.

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Title: Chapter 38: Analyze Your Existing Media

Contents

1. Author discusses one point from Chapter 38 of the text below. The point is that the basic change in power is shifting the power of business messaging and news and advertising agencies to the hands of cyber-citizens.

Safko, L. (2010). The social media bible: Tactics, tools, and strategies for business success. Hoboken, NJ: John Wiley & Sons.

2. Author discusses why they found the point interesting

3. Author identifies one question that came up when reading chapter 38 and explains why they asked the question  

Word count: 380


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