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  Chapter 11: Got Audio? (Audio Sharing): Safko, L. (2010). The social media bible: Tactics, tools, and strategies for business success. Hoboken, NJ: John Wiley & Sons.

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  Chapter 41: Identify Resources: An organization that desires to incorporate social media in its different activities (like marketing and public relations) should plan and recognize the appropriate resources. Safko, L. (2010). The social media bible..

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  Chapter 22: Let the Conversation Begin (Interpersonal): Messaging: Safko, L. (2010). The social media bible: Tactics, tools, and strategies for business success. Hoboken, NJ: John Wiley & Sons.

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  1. According to Mark Hurd, why does his typical customer's IT budget increase by two to three percent per year (even when his typical customer does not do any innovation)? What are two main components of Hadoop?

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