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  For customer relationship management (CRM) to be truly effective, what does an organization have to first understand? Which division of a company should run... Briefly describe the history of enterprise resource planning (ERP) by including MRP and MR

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  IKEA in India Case: Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic management: Concepts and cases: Competitiveness and globalization...

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  San Francisco Symphony: Meehan, Schmitt, & Lee (2015): Abell’s Framework, Generic Strategy, Business Level Strategy, Functional Level Strategy, Porter’s Five Forces, SWOT Analysis, VRIO Analysis, Perceptual Map

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