Title: eBay Case and Ethical Principles of Advertising

Key source

Wess, Joseph. W., editor. Business Ethics: A Stakeholder and Issues Management Approach with Cases. Cengage Learning, 2008.

Questions from Page 211

1. What are the major issues for eBay to keep or sell Skype?

4. Using ethical reasoning from Chapter 3, and from your own beliefs, state an argument that you as president of eBay would make to your board of directors, shareholders and stakeholders to keep or to sell Skype?

5. What specific lessons do you learn from this case that are relevant to your “business ethics”?

Questions from Page 225

1. What advertisements-and where do these appear (TV, Internet, print)- do you find “unethical” but legal? Explain

2. What ethical principles of advertising apply to consumers in all cultures and countries? Explain.

4. Where does the liability of a company end and the responsibility of consumers begin for products?

6. Do you believe the environment is in trouble from climate change and global warming or do you believe this is “hype”

Total number of words: 1,162