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Negotiation Case: Trading of Ken Griffey Jr.: What mistakes were made and by whom? What effect did the mistakes have on the Process? Lewicki, R. J., Saunders, D. M., Bary, B., & Minton, J. (2002). Negotiation: Readings, exercises, and cases (4th ed.)
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What are the attributes of global brands according to Day and Reibstein? Do you agree with their conclusion that only a few brands exist?
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Time-driven ABC versus Traditional ABC: Presents two disadvantages of traditional activity-based costing (ABC) and several advantages of Time-driven ABC, a new approach. Kaplan, R., & Anderson, S. (2005, January 24). Rethinking...
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My Real-life Negotiation Experience: A Well-planned Win-win Presentation: She prepared a well-planned win-win presentation to convince the team of the manufacturing factory there was no overcharging
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Was Forrest Gump an ‘accounting’ hit in terms of net income, as computed by Paramount? Using the information available about the costs of making the film, did Forrest Gump have a positive contribution margin? Zemeckis (1994)
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My Real-life Negotiation Experience: Investing Time Strategy: Author writes she used investing time strategy to award tender to the chosen contractor
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My Real-life Negotiation Experience: Use of Critical Listening, Empathetic Listening, and Regulators: Author describes how an employee of the company described to her his tribulations and that he wanted the author to help her...
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Marketing of Cialis: Case background and key facts, decisions dilemma, analysis of case facts, decision options, decision options (pros and cons), and my Decision; Ofek (2010). Product team Cialis: Getting ready to market....
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