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  My Real-life Negotiation Experience: Calling Your Bluff and Use of Cues: Author mentions her negotiation style was calling your bluff and discusses how it is an efficient counter in negotiation

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  Heilemann, J. (2002). Machines of dreams. Vanity Fair, May 2002, 184-230. Determine the Decision Making Unit, Map the Process to Acquire a Paying Customer, Map the Sales Process

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