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  4. How do you manage customer expectations? 5. What is penetration pricing? 6. What is price skimming? Kotler, P., & Keller, K. L. (2011). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

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  Saint John Multicultural Newcomer Resource Centre Marketing Plan: Situational Analysis (competitive forces, economic forces, legal and political forces, technological forces, social cultural forces), Target Market, Current Marketing Objectives, SWOT

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  Siddiquee & Otuteye (2013). Redefining risk and return in common stock investment from a value investing perspective.... Modern portfolio theory (application and limitations), capital asset pricing model, Benjamin Graham’s value investing principle..

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  Marketing Plan: Toy Manufacturing Company in the United States: Competitive Environment; Forecasting Sales; External Environment; Pricing Decision, Monitor, and Adjustment; Product Research and Development Goals

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