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4. How do you manage customer expectations? 5. What is penetration pricing? 6. What is price skimming? Kotler, P., & Keller, K. L. (2011). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

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Product Description

Title: Managing Customer Expectations, Penetration Pricing, and Price Skimming

Contents

4. How do you manage customer expectations?

5. What is penetration pricing?

6. What is price skimming?

Word count: 364

The only source used is indicated below:

Kotler, P., & Keller, K. L. (2011). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.


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