Title: Managing Customer Expectations, Penetration Pricing, and Price Skimming
Contents
4. How do you manage customer expectations?
5. What is penetration pricing?
6. What is price skimming?
Word count: 364
The only source used is indicated below:
Kotler, P., & Keller, K. L. (2011). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.