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	Break-even Situation and Investment Opportunity: Your company has been in business as a supplier of electricity for over 50 years. You have always made a profit. Your current Sales for the past 3 years, have been 10M dollars Gift Wrapping: Add (Change or Remove) Gift Message: Configurable Options: Change	Remove	$3.99	$3.99
	Describe how a gray market might develop for a product like Benchmade knives. What factors might lead to the development of a gray market and how could the company defend itself against grey marketers? Gift Wrapping: Add (Change or Remove) Gift Message: Configurable Options: Change	Remove	$1.99	$1.99
	Coca-Cola Company Integrated Marketing Communications: Positioning and differentiation, marketing channels, digital integration, weighting and flighting, use of owned media, use of earned media Gift Wrapping: Add (Change or Remove) Gift Message: Configurable Options: Change	Remove	$6.99	$6.99
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