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  Marketing Plan I: Students’ Website for Notes, Tutoring, and Tutorials: Market size and growth rate; Characteristics of customer buying decision; What are the influencers on purchase process?; Value proposition; Characteristics of this industry...

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  Concept of Value: What is economic value to the customer? What basic strategies can firms use to provide customer value? What is concept of value chain and how is this changing the nature of business relationships...

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  Managing a New Venture: Market Desirability and Financial Viability: Patric Wines, Greater Saint John Area. Research market opportunity. Who are your ideal customers? Market Size, Segment or Niche, Trends?

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  Fair Trade Company: Financial Plan: A start-up/fictitious ethical coffee company to be started by students of a university in Canada to support small-scale coffee farmers. One-time Start-up Expenditures. Breakeven point calculation

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  Apple Marketing Strategy: Target Market and Positioning

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