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Marketing Plan I: Students’ Website for Notes, Tutoring, and Tutorials: Market size and growth rate; Characteristics of customer buying decision; What are the influencers on purchase process?; Value proposition; Characteristics of this industry...

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Title: Marketing Plan 1: Students’ Website for Notes, Tutoring, and Tutorials
Contents
1. Introduction
Executive Summary
2. What need (want or desire) are you satisfying?
3. Target Market
4. Market size and growth rate
5. Characteristics of customer buying decision
6. What are the influencers on purchase process?
7. Value proposition
8. Characteristics of this industry
9. Competitor’s Characteristics
SWOT Analysis
10. Environmental forces impact on success
11. Conclusion
12. References
Number of words (without references): 2,172 (7.24 pages)

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