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Managing a New Venture: Market Desirability and Financial Viability: Patric Wines, Greater Saint John Area. Research market opportunity. Who are your ideal customers? Market Size, Segment or Niche, Trends?
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7. What is mark up versus margin? 8. What is perceived value pricing? 9. What are promotional pricing techniques? Kotler, P., & Keller, K. L. (2011). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
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Rural Markets Potential: Padmaja, R., & Sekhar, S. C. (2014). Comprehending rural market environment. African Journal of Marketing Management, 6(8), 104-109.
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Concept of Value: What is economic value to the customer? What basic strategies can firms use to provide customer value? What is concept of value chain and how is this changing the nature of business relationships...
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Coca-Cola Company Integrated Marketing Communications: Positioning and differentiation, marketing channels, digital integration, weighting and flighting, use of owned media, use of earned media
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Seven Sins of Demand Planning and Remedies: Discusses the seven sins of demand planning and their solutions
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Problem 6: What would the reliability of the bank system above if each of the three components had a backup with a reliability of .80? How would the total reliability be different? Reid & Sanders (2009)
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Has GiveIndia optimized its SEM (search engine marketing) program? What metrics can be used to evaluate the SEM program? What are your suggestions for improving the number of donations from the SEM program? Tripathi, S., & Bhasker, S. (2016). GiveInd
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