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  Managing a New Venture: Market Desirability and Financial Viability: Patric Wines, Greater Saint John Area. Research market opportunity. Who are your ideal customers? Market Size, Segment or Niche, Trends?

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  Fair Trade Company: Financial Plan: A start-up/fictitious ethical coffee company to be started by students of a university in Canada to support small-scale coffee farmers. One-time Start-up Expenditures. Breakeven point calculation

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  Apple Marketing Strategy: Target Market and Positioning

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