Title: Managing a New Venture: Market Desirability and Financial Viability: Patric Wines, Greater Saint John Area
Contents
Market Desirability
1. Research market opportunity.
2. Who are your ideal customers?
3. Market Size, Segment or Niche, Trends?
4. Top down/Bottom up matching
5. Penetration and market share
6. Sales Forecast
7. Competitive landscape
8. SWOT, Positioning grid
9. Marketing Strategy Financial Viability
1. Forecast and Assumptions
2. Start-Up Costs
Word count: 2,646 (8.82 pages)