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  Cola Wars: Analysis, Conclusions, and Recommendations: Yoffie, D. B., & Kim, R. E. (2011). Cola wars continue: Coke and Pepsi in 2010. Harvard Business School, 711-462, 1-22.

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  Sky Athletics, Quispamsis, New Brunswick: Presence of Three Stages of Service Encounter at Sky Athletics, Pre-purchase Stage, Service Encounter Stage, Post-encounter Stage, Positioning of Sky Athletics Services relative to Competitors

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