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  Sharing and Liking on Social Media by Consumers: Blazevic, V. (2013). Beyond traditional word-of-mouth: An expanded model of customer-driven influence. Journal of Service Management, 24(3), 294-313.

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  The 7 Steps of Planning a Social Media Initiative: Aligning Social Media with Organization Objectives, Organizing the Social Team, Baselining your Social Presence, Planning your Communication, Engaging in the Right Places at the Right Time

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  Mobile App Analytics Fundamentals Course: Knowledge To Be Gained and Skills To Be Acquired: Author discusses knowledge they will gain and skills they will acquire after learning

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  How new media devices affect our communication activities and practices, as well as larger social arrangements and organizations

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