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  Party Marketing Campaigns: Canadian Federal Elections 2015: What political marketing strategies will the parties use? How the brands of the parties and party leaders will influence voting behaviour? What do trends in political polling suggest will ha

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  Problem 6: What would the reliability of the bank system above if each of the three components had a backup with a reliability of .80? How would the total reliability be different? Reid & Sanders (2009)

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  Political Marketing: Dominic Cardy: New Democratic Party: Dominic Cardy’s brand in the media and public, Policies associated with Dominic Cardy, Messages consistently conveyed by Dominic Cardy, Keeping Alward’s Government accountable, Rating

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