Title: Party Marketing Campaigns: Canadian Federal Elections 2015

Contents

1. Introduction: Author describes politics, 42nd Canada’s Federal Election, and thesis of the paper, which is party marketing campaigns with regard to and the Conservative party and its leader Stephen Harper and Liberal party and its leader Justin Trudeau and

2. What political marketing strategies will the parties use?

3. How the brands of the parties and party leaders will influence voting behaviour? i) Conservative Party: Stephen Harper ii) Liberal Party-Justin Trudeau

4. How will Parties and their respective leaders be positioned based on current efforts? How will this differentiate them from their competitors? i) Conservative Party: Stephen Harper ii) Liberal Party-Justin Trudeau

5. What voting segments (geographic, demographic, psychographic) do you anticipate each party to target? Why? i) Conservative Party ii) Liberal Party

6. What do trends in political polling suggest will happen?

7. Consider who will use social media and digital technologies best based on current practices? How will these tools contribute to their success?

8. Provide your estimate on the number of MPs each party will elect (Based on the additional ridings offered in the next election).

Word count: 3,255 (10.85 pages)