Title: Political Marketing: Brian Gallant of New Brunswick: The Liberal Party of Canada

Contents

1. Brian Gallant brand as defined by the Liberal Party

2. Brian Gallant’s brand in the media and public

3. What is the Party doing to strengthen the Leader’s brand?

4. Policies associated with Brian Gallant

5. Messages consistently conveyed by Brian Gallant

6. Criticism

7. Keeping Alward’s Government on its toes

8. Ranking

9. References

Word count (without references): 737 (2.46 pages)