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  American Airlines Business Model Canvas by Author 2: Key Partnerships, Key Activities, Value Preposition, Customer Relationships, Customer Segments…

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  Case Summary and Analysis: Wasserman, N. (2012). Smartix: Swinging for the fences. Harvard Business School, 9, 1-14.

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  CEO Activism and Ethical and Social Responsibility: Toffel, M. W., Chatterji, A. K., & Kelley, J. (2017). CEO activism (A). Urban, M., &, Sawayda, J. (2017). Case 2: Starbucks mission

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  Cervus Equipment Case: Strategic Growth Recommendations: Strategic analysis and a set of strategic growth recommendations for Cervus. Doiron, D.J. & Schryer, D. (2013). Cervus Equipment Corporation: Harvesting a New Culture. Richard Ivey...

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