Title: Marketing Plan: Countryside Energy Drink, Brazil

 Contents

1. Target Market: Brazil

2. Competitor Analysis (SWOT Analysis)

a. Strengths

b. Weaknesses

c. Opportunities

d. Threats

3. Promotional Plan (including costs)

a. Ingredients and Benefits of Countryside Energy Drink

b. The core

c. Countryside is a ready-to-drink format.

d. The actual product

i. Branding

ii. Trade Name

iii. Brand Personality

iv. Brand Equity

e. Size

f. Bottle

g. Marketing Strategies

4. Pricing Strategy

5. Number of Employees

i. Type of labor (skilled, unskilled, and professional)

ii. Where and how to find the right employees

iii. Pay structure

iv. Training methods and requirements

v. Tasks

vi. Schedules and written procedures

vii. Job descriptions for employee’s

viii. Using contract workers

Word count: 3,538 (11.8 pages)

Please note that Countryside Energy Drink is fictitious