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  Rural Markets Potential: Padmaja, R., & Sekhar, S. C. (2014). Comprehending rural market environment. African Journal of Marketing Management, 6(8), 104-109.

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  Cost of Customer Acquisition and Lifetime Value of Customers: Phonebloks Case: Initial Cost of Acquiring Customers, Cost of Acquiring Customers over Time, Pricing Assumption, LVT Calculation

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