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  When the ________ rule of decision-making is used, the brand that is the best on the most important attribute is the one selected. Consumers can be thought of as ________ because they tend to make decisions in the simplest way possible.

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  Placement: Marketing Channels for a New Car Dealership: Advertising, Online/Social Media Marketing, Direct Marketing, Pay Per Click Advertising--Search Engines, Direct Mail, Banner Advertising

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