Part II: Marketing Multiple Choice Questions Answers

Please Highlight in bold dark color the answer you believe is best.

11) When the ________ rule of decision-making is used, the brand that is the best on the most important attribute is the one selected.

A) elimination-by-aspects

B) conjunctive

C) compensatory decision

D) lexicographic

12) Consumers can be thought of as ________ because they tend to make decisions in the simplest way possible.

A) high in need for cognition

B) superprocessors

C) utility maximizers

D) cognitive misers

13) Chen Lo used a decision rule that says, "only buy well-known brand names" when selecting a set of golf clubs. He did not look at price, the store, or even discounts when purchasing clubs. Chen Lo's purchasing pattern is an example of a consumer using a ________ rule.

A) habitual decision

B) compensatory

C) noncompensatory

D) conjunctive

14) A consumer can recognize a problem as either an opportunity or a need. How should promotions differ between those emphasizing opportunities and those emphasizing needs?

A) Promotions emphasizing needs should attempt to increase the consumer's ideal state, while promotions emphasizing opportunities should simply give locations where the products can be found for purchase.

B) Promotions emphasizing opportunities should attempt to increase the ideal state, while promotions emphasizing needs should give locations where the products can be purchased.

C) Promotions emphasizing needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state.

D) Promotions emphasizing needs should decrease the ideal state, while promotions emphasizing opportunities should provide buying locations. 15) ________ usually dictate what is right or wrong, acceptable or unacceptable.

A) Myths

B) Theories

C) Norms

D) Rituals

16) A set of multiple symbolic behaviors that occur in a fixed sequence and tend to be repeated is called a ________.

A) myth

B) more

C) ritual

D) convention

17) The Japanese greatly value products that make efficient use of space because of the cramped conditions in urban areas in Japan. This is an example of ________ in Japan's cultural system.

A) social structure

B) ecology

C) ideology

D) dogma

18) What do we call the learning process when we learn the beliefs and behaviors endorsed by our own culture?

A) acculturation

B) enculturation

C) immersion

D) modeling

19) Kyle liked to think he could program anything digital. He created a new video game, and a major industry firm wanted to buy it from him. He was bothered by their insistence that he modify the game by including a popular product's logo on the clothing of his main character. In this example, Kyle is concerned about the practice of ________.

A) cultural jamming

B) advergaming/product placement

C) pretailing

D) plinking

20) Which of the following best supports the argument that tourism is a sacred experience?

A) Tourism rarely involves the binary opposition of work and leisure.

B) Tourism involves seeking authentic experiences that differ from daily, mundane activities.

C) Tourism involves the four most important dimensions of culture.

D) Tourism provides opportunities for individuals to better understand their culture's crescive norms through interaction with other cultures.