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	Visit MyWebGrocer. Look at their business model. What makes MWG's business model viable (or not)? Compare it to at least one other online grocery business of your choosing (Amazon, Amazon Fresh, Peapod, etc…) Gift Wrapping: Add (Change or Remove) Gift Message: Configurable Options: Change	Remove	$1.99	$1.99
	Version 2: Rebecca James calls her insurer at 3:00 am and asks the insurer to increase the coverage on her house from $1,600,000 to $1,800,000. The insurer agrees to do so. During the night the house burns to the ground, and the company denies liabil Gift Wrapping: Add (Change or Remove) Gift Message: Configurable Options: Change	Remove	$1.99	$1.99
	What is a decision heuristic? Why do we use them? How can a brand name work as a heuristic? Gift Wrapping: Add (Change or Remove) Gift Message: Configurable Options: Change	Remove	$1.50	$1.50
	What is self-concept? How do marketers use self-concept in developing brand personalities and appealing to consumers? Give me an example of a marketing campaign that uses self-concept- why do you think this worked or not? Gift Wrapping: Add (Change or Remove) Gift Message: Configurable Options: Change	Remove	$1.99	$1.99
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