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Outsourcing versus Developing Expertise In-house: If you were a retailer trying to go into the e-commerce business, would you outsource the online functionality to a company like MyWebGrocer?

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Title: Outsourcing versus Developing Expertise In-house

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If you were a retailer trying to go into the e-commerce business, would you outsource the online functionality to a company like MyWebGrocer? Or would you try to develop at least some of that expertise in-house so you'd have a more differentiated offering? Explain your choice.

Word count (answers only): 209


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