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  Mobile App Analytics Fundamentals Course: Knowledge To Be Gained and Skills To Be Acquired: Author discusses knowledge they will gain and skills they will acquire after learning

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  How new media devices affect our communication activities and practices, as well as larger social arrangements and organizations

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  Global Strategy: Definition & Importance: What is Global Strategy? Why does Global Strategy matter? What are the key elements that make up a sound Global Strategy? What kind of problems and/or threats companies face when implementing global strategie

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  What is Porter and Kramer’s ‘shared value’ thesis? Porter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review, January-February, 1-13.

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