Title: XYZ Mobile Phones and Accessories Company Marketing Plan

Contents

1. European Markets: Describes the fictitious company strategy for choosing a two markets in Europe to offer the products. The discussion features variables/criteria used to select the countries based on data from reliable sources, including Emerging Market Potential Index report and World Bank Ease of doing Business. Ultimately, the analysis reveals two most attractive European markets: Belgium and Germany

2. Discussion: Germany & Belgium Telecomm Industry. The discussion identifies Belgium as the sole European country XYZ Mobile Phones and Accessories Company should offer its products

3. Marketing Analysis of five African countries: Algeria, Egypt, Morocco, South Africa, and Tunisia. The analysis features variables/criteria used to select the countries based on data from reliable sources, including Emerging Market Potential Index report and World Bank Ease of doing Business. Ultimately, the analysis reveals two most attractive African markets: Tunisia and South Africa.

4. Discussion: South Africa and Tunisia telecomm industry. The discussion identifies South Africa as the sole African country XYZ Mobile Phones and Accessories Company should offer its products.

5. Marketing Analysis of four Middle East countries: Oman, Qatar, Turkey, and United Arab Emirates. The analysis features variables/criteria used to select the countries based on data from reliable sources, including Emerging Market Potential Index report and World Bank Ease of doing Business. Ultimately, the analysis reveals most attractive market in Middle East: United Arab Emirates

6. Decision: Middle East (United Arab Emirates) or Africa (South Africa)?

7. Marketing Analysis of three North American countries: Canada, Cuba, and Mexico. The analysis features variables/criteria used to select the countries based on data from reliable sources, including market growth rate and consumption capacity and economic freedom. Ultimately, the analysis reveals most attractive market is Canada.

8. Export Marketing Plan: Belgium, Canada, and South Africa

a. Product

b. Price

c. Promotion

d. Place

9. References

Word count (without references): 4,057 (13.5 pages)