Title: How Levi Strauss Got Their Jeans into Wal-Mart

1. Why did Levi's consider selling their jeans at Wal-Mart? (In other words, what are benefits from the viewpoint of Levi's?)

 2. Why did Wal-Mart consider selling Levi's jeans at Wal-Mart? (In other words, what are benefits from the viewpoint of Wal-Mart?) 

3. Wal-Mart is one of Levi's buyers. Whose bargaining power is bigger? (Wal-Mart or Levi's?) Assess bargaining power of Wal-Mart from the viewpoint of Levi's, as high, medium, or low with your own justifications. 

4. What generic strategy (among the following four: (1) broad target / cost leadership, (2) broad target differentiation, (3) focused target / cost leadership, and (4) focused target / differentiation) is Wal-Mart following? Justify your answer.

5. Define entry barrier. Discuss how Wal-Mart uses information technology to increase entry barriers of its industry. Justify your answer.

6. List 9 activities in the value chain model. For each process, provide an example of an activity in case of Wal-Mart (ex: services: to accept product returns at Wal-Mart).

7. What activity (or activities) in the value chain model do you think is most important in case of Wal-Mart? Justify your answer.

8. Describe activities that Levi's did or need to do in the area of Information Technology in order to do business with Wal-Mart. Include names of three information technologies in your answer. 

Word count: 1,407 (4.69 pages)