Title: Why Obama Won

Contents
1. How did Obama’s brand differ from Romney’s and why does this matter? How did the candidate’s respective branding evolve over the course of the campaign?
2. What Messages did Obama’s Campaign Consistently Convey? How did these differ from Romney’s?

3. Explore the Obama marketing strategy and the narrative it shaped over the course of the action campaign? Pay particular attention to the role of digital marketing versus traditional TV marketing?

4. What were the voting segments that allowed Obama to build a winning coalition?  In particular, explain the role of gender and race in voting patterns and how this impacted both Romney and Obama?

5. How did the Obama’s campaign use social media better than Romney?

6. How did the Obama’s campaign use “Big Data” to identify and motivate voters?

7. How did the Obama’s campaign effectively market in swing states, particularly Ohio, Colorado and Florida? What could Romney have done differently in these states?

8. Conclusion

Number of words: 4052 (13.5 pages)