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What are your short-term and long-term goals, and how do they relate to your pursuit of graduate education at the XXX School of Business? Your manager has asked your team to come up with a more effective way to highlight product features... However,

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Title: Admission Essay
Contents
1. Statement of purpose:
Please answer the following question and upload a document (suggested length: 500 words): What are your short-term and long-term goals, and how do they relate to your pursuit of graduate education at the XXX School of Business?
Word count: 500 (1.6 pages)
2. The prompt for the supplemental essay is:
Your manager has asked your team to come up with a more effective way to highlight product features for the customer. Your team determines that your idea, a mobile optimized site comparing product features, would be beneficial and easily accessible for the customer and is the right idea to take to your manager. However, Ben, a team member, is reluctant to accept the idea in team meetings. When you present the idea on behalf of your team to your manager, halfway through the presentation Ben says, ‘I don’t think this will work since customers don’t use our mobile app anyway. How useful can the site even be if they don’t shop on their phones?’ Your manager and team turns to you and waits for your response.
In 500 words or less tell us how would you respond to Ben and why you would choose that response?
Word count: 500 (1.6 pages)
Total Number of Words: 1,000 (3.2 pages)



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