What are the attributes of global brands according to Day and Reibstein? Do you agree with their conclusion that only a few brands exist?
What are the attributes of global brands according to Day and Reibstein? Do you agree with their conclusion that only a few brands exist?
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Title: Attributes of Global Brands Contents What are the attributes of global brands according to Day and Reibstein? Do you agree with their conclusion that only a few brands exist?