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The key (#1) determinant in the market entry choice decisions is the...Which of the following is not a component of the international promotional mix?

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1. The key (#1) determinant in the market entry choice decisions is the:

a.  risk.

b.  local infrastructure.

c.  flexibility.

d.  internal resources and assets.

e.  Market Opportunity -market size and growth potential.

 

2. Which of the following is not a component of the international promotional mix?

a. product management 

b. salesforce management          

c. international sales promotion 

d. international advertising

 

3. For U.S. industrial firms, trade show and exhibitions account for ____ of the overall communication  budget.

a. one-fifth                  

b. one-fourth      

c. one-third

d. half

 

4. A manufacturer concerned about price escalation in export markets might do all but which of the following:

 a. attempt to shorten distribution channels

 b. switch to offshore sourcing

c. pursue gray marketing

 d. license the product to a host-country manufacturer

 

5. "Transfer pricing" refers to pricing decisions for:

a. all international sales

b. international sales between two non-related companies

c. intra-corporate sales

d. company sales to government agencies

 

6. In a vertical marketing system:

a.  Products are transported by air and then dropped to customers-hence a vertical system for distribution.

b.  intermediares are not linked together because of cost reasons.

c.  intermediaries are linked together in an intergrated system.

d.  vertical systems are usually used for non-complex situations and products.

 

7. Multi-channel distributioins systems are:

 a. becoming less common because of globalization.

b. Are becoming more common.

c. Sometimes can lead to channel conflict.

d. Both B & C.

e. None of the above are true.

 

 8. Which of the following is true about brands and branding..

a. Most brands today are becoming global brands.

b. Luxury brands can often more easily use a brand standardization strategy.

c. In branding, the country of origin effect refers to where customers geographically call home. 

d. Global brand positioning is becoming easier due to market fragmentation.


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