1. The corporate culture of IBM, the little Italy neighborhood of New York, and the Orthodox Jewish community in Atlanta are examples of:

A. Shared personalities

B. Stereotypes

C. Subcultures

D. National characters

E. High context organizations

2. When marketers for the lady Gaga’s Monster Ball worldwide tour invite audiences in each country to dress as their pop icon, they are appealing to_________

A. a digital subculture

B. a national character

C. a national culture

D. a global culture

E. madness

3. Individualism is more pronounced in

A. developed and western countries

B. developing countries

C. Asian nations

D. Latin American countries

E. Island countries

4. Which of the following is not true regarding low context culture?

A. Low-context culture uses formal communication

B. Low-context culture is verbal

C. Low-context culture considers the status of the speaker

D. Low-context culture negotiators are more confrontational.

E. Low-context cultures tend to have more Lawyers

5. The ______ protects words, names, symbols, sounds, or colors that distinguish goods and services from one another.

A. Brand

B. Trademark

C. Patent

D. Copyright

E. Marketing police

6. As Director of Global Marketing for Cogswell USA, Erica is responsible for registering her company’s trademark in China. In preparing for this process, she has assembled data that supports her company’s use of the Cogwell name and mark, as well as its legal ownership. Yet when she speaks with her attorney in Shanghai, she is incredulous to learn that the trademark registration has been granted to another company. How could this be?

A. Erica did not offer the Chinese trademark clerk sufficient personal compensation for a registration

B. China does not allow registration of foreign trademarks.

C. China operates under common law.

D. China has a ‘first-to-file’ trademark system

E. China has “pay-to-pay” system she did not payoff the right officials

7. The term that refers to the process by which the technical requirements of various standards are made equivalent or identical is_____

A. Alignment

B. Harmonization

C. Unification

D. Standardization

E. KISS