Title: Harrah’s Cherokee Casino & Hotel: Unique Revenue Management Techniques

Contents

Read the following article and answer the following questions:

Metters, R., Queenan, C., Ferguson, M., & Harrison, L. (2008). The “killer application” of revenue management: Harrah’s Cherokee Casino & Hotel. Interfaces, 38(3), 161–175. 

1. The Cherokee denied Mr. Smith's room reservation request, although it has 183 unreserved rooms for that night, and gave Mr. Smith a free room at another hotel because the Cherokee’s management believes that the hotel’s RM (Revenue Management) system, which makes such decisions, contributes to the hotel’s profitability. Explain how such decision can result in higher profits.

2. Discuss at least two weaknesses of segmenting customers by restrictions (5%)

3. What does RFB1 mean in the Table 1?

Total word count inclusive of the above questions: 269