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The CAGE Distance framework measures the distance between two countries using which of the four dimensions?

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Please circle the answer you believe is best.

1. The CAGE Distance framework measures the distance between two countries using which of the four dimensions?
A. Cultural, Analytical, Geographic, and Economic
(B). Cultural, Administrative, Geographic and Economic 
C. Coordination, Administrative, Geographic and Economic
D. Cultural, Assembly, Geographic, and Economic
E. Cultural, Administrative, Geographic, and Ethnographic
2. A firm’s global marketing strategy addresses which of the following issues:
A. Standardization versus adaptation of the marketing mix.
B. Global market participation
C. Coordination of marketing activities
D. Integration of competitive moves
(E). All of the above
3. There are five identifiable stages in the evolution of marketing across national boundaries. The first stage is:
A. Global marketing
B. International marketing
C. Export marketing
D. Indirect marketing
(E). Domestic marketing
4. Industry globalization drivers include the following EXCEPT: 
A. Cost drivers
B. Market drivers
(C). Social drivers
D. Government drivers
E. Competitive drivers
5. Within the EPRG framework, firms that believe their domestic strategies are superior, and thus leverage their domestic strategy in all global markets are considered to have a(n)__________orientation.
A. Geocentric
(B). Ethnocentric
C. Polycentric
D. Regiocentric 
E. American
6. The difference between the total value (the price the consumer is willing to pay) and the cost of performing all the activities in the value chain is referred to as________
A. Profit
(B). Margin
C. Value differential
D. Value system
E. Transaction cost

Please circle the answer you believe is best.

1. The CAGE Distance framework measures the distance between two countries using which of the four dimensions?

A. Cultural, Analytical, Geographic, and Economic

B. Cultural, Administrative, Geographic and Economic 

C. Coordination, Administrative, Geographic and Economic

D. Cultural, Assembly, Geographic, and Economic

E. Cultural, Administrative, Geographic, and Ethnographic

2. A firm’s global marketing strategy addresses which of the following issues:

A. Standardization versus adaptation of the marketing mix.

B. Global market participation

C. Coordination of marketing activities

D. Integration of competitive moves

E. All of the above

3. There are five identifiable stages in the evolution of marketing across national boundaries. The first stage is:

A. Global marketing

B. International marketing

C. Export marketing

D. Indirect marketing

E. Domestic marketing

4. Industry globalization drivers include the following EXCEPT: 

A. Cost drivers

B. Market drivers

C. Social drivers

D. Government drivers

E. Competitive drivers

5. Within the EPRG framework, firms that believe their domestic strategies are superior, and thus leverage their domestic strategy in all global markets are considered to have a(n)__________orientation.

A. Geocentric

B. Ethnocentric

C. Polycentric

D. Regiocentric 

E. American

6. The difference between the total value (the price the consumer is willing to pay) and the cost of performing all the activities in the value chain is referred to as________

A. Profit

B. Margin

C. Value differential

D. Value system

E. Transaction cost

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