Title: Consultancy Report: Footwear Store

Contents:
The nature of the course project is to mimic the line of work of a consultant. A consultant receives client requests for advice on a range of ad-hoc problems, most of which involves using data and statistical methods.

Task: A client of yours approaches you (and your group member) and informs you that they want to open a footwear store in New South Wales, Australia. However, they are not sure where the best location is AND what type of product they should supply to the market. They would like you to write a 6-page consultancy report addressing the following two questions:
1. Which of the two locations is best suited to open a footwear store? Answers: Central Coast and Northern Beaches Councils (Local Government Areas)
2. What type of product should the client supply to the market? This question may be strongly related to the location chosen. So it is worthwhile understanding the dynamics of competition and how it will affect your decision. Should the store focus on male only footwear, female only, children’s footwear? Should the footwear that is supplied, be high-end fashion footwear or regular footwear or perhaps a combination of the two?
The client is flexible with tailoring their operations based on your advice, so as long as your advice helps launch a profitable project…


Actual Contents

1. Introduction
2. Research Methods and Procedures
3. Data Analysis: Results and Discussions
3.1 Population Statistics of Northern Beaches and Central Coast
3.2 Median Incomes of Northern Beaches and Central Coast
3.3. Footwear Stores in Northern Beaches and Central Coast
Footwear Stores in Northern Beaches
Discussions and Recommendations
References

Total Number of Words (excluding references): 3,065 (approximately 10 pages)
There is also a Microsoft Excel file containing charts and calculations