Title: Southwest Airlines Business Model Canvas

Contents

1. Introduction

2. The Business Model Canvas

3. Southwest Airlines Business Model Canvas

i. Key Partnerships

ii. Key Activities

iii. Value Preposition

iv. Customer Relationships

v. Customer Segments

vi. Key Resources

vii. Channels

 viii. Cost Structure

ix. Revenue Streams

4. Southwest Airlines New Business Model

i. Key Partnerships

ii. Key Activities

iii. Value Preposition

iv. Customer Relationships

v. Customer Segments

vi. Key Resources

vii. Channels

 viii. Cost Structure

ix. Revenue Streams

5. Appendices

i. Appendix I: Southwest Airlines Business Model Canvas in table format/summary          

ii. Appendix II: Southwest Airlines Business Model Ideation: Idea generation and synthesis

iii. Appendix III: Southwest Airlines New Business Model Canvas

 Number of words: 5,002 (16.67 pages)