Title: User Privacy Violation and Profit Maximization

Contents

1. Introduces the article by Sawayda, Urban, & Emmanuel (2017)

2. How does Google make money?

3. Has Google implemented business strategy that serves every stakeholder?

4. How can Google respect privacy and still maintain its profitability?

5. Shall increasing global regulation of privacy affect Google’s operations?

Word count: 494

Key source:

Sawayda, J., Urban, M., & Emmanuel, I. (2017). Google: The quest to balance privacy with profit, Case 7. In O. C. Ferrell, J. Fraedrich, & L. Ferrell, Business ethics: Ethical decision-making and cases, 11e (461-477). Boston, MA: Cengage Learning.